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12 Reasons Why Virtual Trade Shows Fail ...

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  • Indium Corporation
  • "12 Reasons Why Virtual Trade Shows Fail to Realize Their True Potential"

    _x000D_ ... is the name of an article written by Ramesh Sambasivan. He says it so well that I truly have nothing more to add.

    _x000D_ Here are some of the points, to whet your appetite for the full article:

     

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    • Virtual tradeshow participants do not like to share their success stories.
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    • Use of traditional media to pull audiences into a virtual trade show is known to fail.
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    • The feeling that anything online ought to be free.
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    I've participated in virtual trade shows (that's me in the bottom-left corner of the image, at a Circuits Assembly virtual trade show, Virtual PCB), and will do so in the future. One of the 12 reasons is very important to me:

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    • The tradeshow metaphor is being carried too far.
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    To help these events gain value we may need to break the mold and consider what these things truly are.

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    Read this great article, then come back and comment.