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B2B Marcom Expertise

  • Indium Corporation
  • Indium Corporation's Dr. Ronald Lasky is a highly-educated, very experienced electronics assembly process & materials expert. We are lucky to have him on our team.

    In addition to working with our engineers, our customers' engineers, delivering seminars, chairing tech sessions at trade events, authoring white papers, and blogging, he even has time to serve as a professor at Dartmouth College. Yes, he's that good!

    Here is a favorite photo of mine – depicting Dr. Lasky in a classroom setting as he and I received blogging training years ago at an American Marketing Association meeting in Boston.

    Dr. Lasky is also pretty good in the B2B Marcom department. Check out the Dr. Lasky video interview (conducted at APEX earlier this month) to see him in action. He is truly a B2B Marcom expert.

    In the video you will see that Dr. Lasky is:

    - respected
    - respectable
    - respectful
    - experienced
    - knowledegable
    - humble
    - informative
    - helpful
    - curious
    - non-commercial
    - approachable
    - fun
    - real

    I have had the privilege of working with Dr. Lasky for the past several years. I enjoy watching him learn, as well as witnessing him teach. As a technical representative of our company, he is always communicating about us – showing his audiences what an Indium Corporation engineer is, how we behave, what we know, how we help, how we conduct ourselves, etc. This is CRITICAL Marcom – and he does it so well.

    It is not easy to find a Dr. Lasky, and even harder to create one, to add to your B2B Marcom arsenal. People of his caliber are extremely rare. I am just lucky to be a colleague of his – I look forward to many more years of learning from him.