Punctuation Is Critical In B2B Marcom
Knowing that I am a stickler for proper punctuation, a colleague shared with me a link toNationalPunctuationDay.com. How fortunate that the message ar...
Knowing that I am a stickler for proper punctuation, a colleague shared with me a link toNationalPunctuationDay.com. How fortunate that the message ar...
This counterintuitive notion truly works with news websites. Does it work in the B2B Marcom world? I don't know, but I am intrigued with the Publi...
"It takes savvy marketing to break through to electronics engineers, a group that wants straightforward information and facts, not overblown mark...
B2B Marcom is part of a chain of events: marketing creates new products, product managers organize the salient points, Marcom puts the message forth, ...
The day or two before a trade show can be a time of excitement, stress, fun, or even agony. It all depends on preparation, experience, and luck. As B2...
Terri Rylander has established a monthly B2B Marcom newsletter to discuss "content development, design, writing tips, the sales & market...
I don't get paid to be average in B2B Marcom. This is something I have been saying for quite a while - and I mean it. Face it, who wants to ...
Our good friends at Circuits Assembly Magazine staged a virtual trade show (called Virtual PCB) several months back. Acc...
"You do not merely want to be considered just the best of the best. You want to be considered the only one who does what you do. &...
Sometimes Marketing Communications comes at the B2B Marcom practitioner - and sometimes it is bad. Case in point, an article th...
I was doing a little online research just now and clicked on a link to an article on Inc.com. I was first served up a full-page ad that I could n...
According to a very informative and compelling post on MediaPost's DigitalOutsider blog, the outernet includes: Television Outdoor On...