A MARCOM NIGHTMARE, or is it?
First, watch the Comcast video of the ugliest customer service debacle I've ever seen... ...Caught the video? OK, then read...
First, watch the Comcast video of the ugliest customer service debacle I've ever seen... ...Caught the video? OK, then read...
"Believe it or not, a blog need not be minute-by-minute updates of mindless self-centered blather. Or pompous political posturing. Or miles and m...
Marketing Sherpa recently staged a contest to find the Top 10 Best Blogs & Best Podcast of 2006: Readers' Choice. The winner in the ...
Debbie Weil knows her stuff when it comes to Marcom. Her blog, BlogWrite For CEOs , is a great resource. A recent posting, titled,&n...
I will be leading a "journey" into the world of B2B Blogging during an ISBM webinar on Tuesday, June 13, 2006 ...
I received an e-mail from an organization called Entertainment Engineering this morning. The gist of the message was that they wanted me to ...
As B2B Marcom professionals we are occasionally asked to present ourselves in writing, but more often we are asked to help our colleagues do...
This quote is from emarketer.com "There are significant differences in how Chinese Internet users behave online. The large number of user...
"Consumers and business-to-business clients have distinct preferences in how they prefer their communications. And when people are bombarded with...
"An astonishing 84% of B2B marketing campaigns actually result in a fall in market share and brand equity." I read this quote in a newslette...
I always enjoy a challenge. That's why I jumped at the chance to talk about the custom of Chinese New Year with a local 3rd grade class. Wow! This...
According to an interesting article on the American Marketing Association website: "Search ad spending is now responsible for 40 percent ...