Dawn DiMartino was one of the most riveting speakers at a recent ISBM seminar on branding. Dawn is AT&T's Director of Integrated Marketing Communications. She is the brains behind their awesome 2004 TV advertisement called 'Rain'.
Dawn's latest effort, a $100M award-winning capmaign, called "Can Your Network Do This?" is integrated throughoutTV, print, on-line, collateral, video, events, and internal branding. This campaign increased top of mind awareness by 35%, improved key attribute ratings by 20% among branded-aware, and increased consideration by as much as 70% for those who saw both TV and print.
For more on her work, look here
Oh yes, did I forget to mention she was named one of the "Top 10 B2B Marketers" by B2B Magazine in 2001?
Great Marcom Dawn!