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Flat screen LCD HDTVs: Buy vs. Rent? follow-up

Category:
  • B2B Marcom
  • In my last post I discussed the rent vs. own vs. buy & leave options for in-booth video in the B2B Marcom arena. I have since interviewed my A/V vendor at a show and was told that their breakage rate was extremely low (not the 50% per year I had heard from another vendor).  I think I've discovered why.

    Looking at the images I captured at the show during my interview it is plain to see that my vendor puts a lot of emphasis on protecting their equipment.  The monitor, itself, weighs between 30 and 35 pounds. This case weighs (when full) 185 pounds.  So, to do it properly, the "own" option causes the user to incur some extra shipping costs, as well as the cost to create the case.This is how they keep breakage to a minimum.