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Maybe THE BEST Blog Post of My B2B Marcom Career (totally copied)

  • B2B Marcom
  • Being good at anything includes recognizing greatness. In this case, I just read an awesome post (thanks to @PaigeGroup) about design - which can be applied to B2B Marcom. Please COMMENT if you feel strongly.


    10 Lessons for young designers

    These are some insightful and thought-provoking lessons from Wieden+Kennedy’s Executive Creative Director, John C Jay: 10 Lessons for young designers.


    1: Be authentic. The most powerful asset you have is your individuality, what makes you unique. It’s time to stop listening to others on what you should do.
    2: Work harder than anyone else and you will always benefit from the effort.
    3: Get off the computer and connect with real people and culture. Life is visceral.
    4: Constantly improve your craft. Make things with your hands. Innovation in thinking is not enough.
    5: Travel as much as you can. It is a humbling and inspiring experience to learn just how much you don’t know.
    6: Being original is still king, especially in this tech-driven, group-grope world.
    7: Try not to work for stupid people or you’ll soon become one of them.
    8: Instinct and intuition are all-powerful. Learn to trust them.
    9: The Golden Rule actually works. Do good.
    10: If all else fails, No. 2 is the greatest competitive advantage of any career.


    (via johnmaeda, via Edwin Himself)