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PODCAST: Chrysler's Errant Tweet, B2B Marcom Spending Rising, LinkedIn Crowd Sourcing

  • Indium Corporation
  • Click here to hear the podcast.Listen up!

    I  just participated in a podcast that covers some meaningful B2B  Marketing Communications topics. Click the image  †’
    to listen.

    Topics covered include:
    • LinkedIn launches crowdsourced news aggregation service
    • Forrester predicts B2B spending to rise 6.7% in 2011
    • Chrysler’s reaction to a mistaken tweet
    I  was a guest panelist, along with Jeff Cohen (@jeffreylcohen) of .

    I  was billed as, "Rick Short (@rickshort21) of @IndiumCorp and its constellation of bloggers." Pretty cool.

    The discussion was lead by two extremely qualified, experienced, and engaged Marcom professionals:
    • Social Media MarketingEric Schwartzman @EricSchwartzman who has extensive experience integrating emerging information technologies into organizational communications programs through public speaking, hands-on training seminars, consulting and the development of corporate policies on social media usage.
    These great guys co-authored an exciting new book, titled:

    Social Marketing to the Business Customer: Listen to Your B2B Market, Generate Major Account Leads, and Build Client Relationships