B2B Marcom Takes A Video Village
I was making a video ad in Shanghai last week. A new B2B Marketing person was tagging along with me for the half-day event. The next day, when the......
Teleprompter 101
I have a new-found respect for public speakers who use a teleprompter. I just used one for the first time and I certainly learned a lot. Why the telep...
Write for the Web
Every project manager, marketing specialist, and tech support leader is walking around with at least a handful of potential B2B Marcom projects in the...
Is A Brand Ever Really "Owned"?
This was inspired by a great posting by Francois Gossieaux of Emergence Marketing I liked his posting so much I was moved ...
Reverse E-mails
Ever sent out a half-baked e-mail? You know, one you haven't even finished proofing yet? We all have, and it is because we are in such a hurry tha...
B2B Marcom for EVERYONE!
Everyone in my company "com"s, and is a representative, in some way, of our Marketing efforts (Mar). So, everyone practices Marcom in some w...
American Business Media
I just returned from 5 days in Vegas, baby and launched back out on another trip. This time it was a 1-day event to Manhattan – to participate.....
Exhibitor Show
I am attending Exhibitor2008 in hopes of gathering up the newest and most effective techniques and tips for Indium’s upcoming tradeshow season. ...
Blogging Is Good (part 4,326,861,699)
As if you need any more support for blogging in your B2B practice. "With Yahoo and Google consistently ranked the No. 1 and No. 2 most frequen...
More B2B Viral Elfing
I recently posted on a cool site that has gone wildly viral. "Wildly" = >110,000,000 interactions. Not too shabby. A friend just ...
Newest Video Ad: CARBON FOOTPRINT
Indium Corporation manufactures a wide array of assembly materials. One of the arenas we are involved in is SOLAR PHOTOVOLTAIC assembly materials. Whe...