The Ultimate In Promotion
Capturing the absolute conviction of a true maven is, perhaps, the ultimate in promotion. Posers and spokesmodels need not apply. Advocacy, endor...
Marketing
Virgin America Pre-Flight Video: Do NOT Encourage Them, People!
They're at it again. Those reprobates at Virgin. Will they ever learn? Virgin America recently unleashed another impertinent rendition of the s...
There's ALWAYS a C in B2B Marcom
As business to business marketers, we've got a fancy label, "B2B". With that, comes an inclination, for some, to think that it's all...
Convey Your Passion: Demonstrate Your "Boring" B2B Product OUT OF CONTEXT
Some B2B Marcom (and Product Management and Sales) people lament that their products are, shall we say, "dry" and not as sexy as B2C product...
HubSpot's "39 Fantastic Inbound Marketing Blogs You Ought to Be Reading"
"39 Fantastic Inbound Marketing Blogs You Ought to Be Reading." -HubSpot Enough said. ...
Be Uncle Drew!
Have you ever entered into a situation and felt like everyone knew what was going on - except you? Or, worse yet, ever been in that situation and NEVE...
Turn Your Company Inside Out With B2B Marcom
Remember the old days in B2B Marcom, when companies hid behind stock photography and glamorous spokes models? Those days are long-dead. I’ve bee...
Will Your B2B Marcom be "Knee High By The Fourth of July"?
I grew up around farming. My family didn’t own a farm, but we were surrounded by them. I spent MANY hours working on farms as a boy ...
B2B Marcom ROCKS!
The Indium Corporation hosts many high school and college job shadow students, interns, and the like. We enjoy every aspect of it. We gain valuable in...
Best Buy Nails Marcom With Authenticity
We've GOT to be REAL in B2B Marcom if we are to earn our target audience's respect. So, a colleague who knows I LOVE Marcom email...
4Ps of Blogging (A Birth Announcement)
Dr. Ron Lasky and I presented at the American Marketing Association's blogging seminar in Boston, MA today (image is of Dana VanDen...