I've posted on the topic of telling a story in B2B Marcom. Twice, actually. Like many good ideas, the question becomes, "how?"Here is one example - shared by PetaPixel. A tool called anAudio Slideshow. PetaPixel points to an absolutely awesome set of examples on the NY Times website, called ONE IN 8 MILLION.
Using fairly simple tools, an imagination, and basic editing skills, it is easy to imagine creating audio slideshows for your products, your staff, your services, and other things that your customers might care about.
Imagine how this might work in a meeting where the other presenters are stumbling all over themselves to cram the coolest technology into their presentation while others are dunning the audience with 1990's PowerPoint clip art. It could be captivating!
What are your thoughts on the potential effectiveness of this simple yet potentially powerful tool in B2B Marcom?
What are your thoughts on the potential effectiveness of this simple yet potentially powerful tool in B2B Marcom?