Indium Blog

We Share Your Pain

Category:
  • B2B Marcom

  • An important part of customer service is to share the user experience. And an important component of Marcom is to convey to the customers that your company understands their issues and shares in the experience. This creates a feedback loop that lets everyone know that we are all in this together.

    This important (brief) video, apparently from Microsoft, breaks new ground on "sharing the pain" with the customer. ;)