November 30th, 2006
Folks,
A colleague is writing a book on blogging and needs your input. His request is below. Please copy and paste your responce to him. (I know we are all busy, but I'm going to put a little guilt trip on those of you that I have helped with advice or software....please return the favor and help John.) His email address is: jcass@nwlink.com. The request follows.
Cheers,
Dr. Ron
Friends,
I am conducting some research for a book about corporate blogging strategies
and tools. One of the chapters I am working on is about blogs from the
customer's perspective. I wanted to get some insights from Dr. Lasky's
readers about what they are looking for in a corporate blog.
1) What is it about this blog that started you reading this blog, and
causes you to continue to read the blog?
2) Which of the following factors do you think adds to the credibility
of this blog?
a. Design of the blog
b. Navigation of the blog
c. Openness and transparency of the blogger
d. Writing style of the blogger
e. Content of the blog
f. Interaction with blogger
g. Interaction with other blog readers
h. Frequency of posts
i. How quickly the blogger responds to comments
j. The blogger's role at their company
k. The authority of the blogger
l. Anything else?
Please pick one or two factors, and tell me which factor you considered
added the most credibility for the blog, and if possible explain why?
3) Has your impression of the blogger's company changed since reading
his/her blog? If so, in what why has your impressions changed?
4) How would you describe the blogger's writing style, in individual
articles, the whole blog and in their comments?
Also, I am throwing in this quirky question:
5) If you met the blogger in the street, what would you know about
them, how would you describe them?
Thanks,
John Cass
Don Ballard:
1) What is it about this blog that started you reading this blog, and
causes you to continue to read the blog? It is a great source of information on RoHS/WEEE and is up to date. It is also interesting interspersed with other topics to add some variety. Plus, I value Dr. Ron's advice and opinion.
2) Which of the following factors do you think adds to the credibility
of this blog?
a. Design of the blog definitely adds to the credibility
b. Navigation of the blog somewhat adds to the credibility
c. Openness and transparency of the blogger no opinion
d. Writing style of the blogger somewhat adds to the credibility
e. Content of the blog definitely adds to the credibility
f. Interaction with blogger definitely adds to the credibility
g. Interaction with other blog readers definitely adds to the credibility
h. Frequency of posts definitely adds to the credibility (especially so with this ever changing topic)
i. How quickly the blogger responds to comments definitely adds to the credibility
j. The blogger's role at their company no opinion
k. The authority of the blogger definitely adds to the credibility
l. Anything else? His blog is fun to read and educational. A concept mastered by Walt Disney.
Please pick one or two factors, and tell me which factor you considered
added the most credibility for the blog, and if possible explain why?
Dr.Ron's status within the area, his education and his knowledge. He is a subject matter expert and is very helpful with his readers.
3) Has your impression of the blogger's company changed since reading
his/her blog? If so, in what why has your impressions changed?
I have not been involved with his company to date.
4) How would you describe the blogger's writing style, in individual
articles, the whole blog and in their comments?
Very easy to read....for the layman, interesting, talks about current and valid points.
Also, I am throwing in this quirky question:
5) If you met the blogger in the street, what would you know about
them, how would you describe them?
Not your typical nutty professor. Very down to earth, nice guy. Not aloof or standoffish