Rick Short’s B2B Marcom Blog

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Marcom Stars

Anita Brown

Marcom Stars are great! So who wouldn't want to have one (or more) on their team?

Lucky for the Indium Corporation, a bona fide STAR is a key player on our corporate Marcom team. Meet Anita Brown.

Dr. Ralph Oliva

So, how do you get to be a B2B Marcom Star? Well, Ralph developed the "DLP" brand program (Texas Instrument's first ingredient branding strategy) and worked on several landmark products (including TI's "Speak and Spell", and the TI-30 calculator). And so much more. Read on.

Want to read more? Browse the archive of past entries.

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The opinions expressed here are the personal opinions of Rick Short. Content published here is not read or approved by the Indium Corporation and does not necessarily represent the views and opinions of the company. In addition, they are not guaranteed to be correct, complete, or up-to-date. By using this blog site you understand that any information or advice is of a general nature and may not apply to your specific situation. It is the reader’s responsibility to confirm and verify all information prior to implementing any endeavors based on the information. This blog/website should not be used as a substitute for competent personal advice from a trusted professional.