B2B Marcom and Rock & Roll

"You do not merely want to be considered just the best of the best. You want to be considered the only one who does what you do. " - Jerry Garcia

 

“And instead of being in a rock and roll band -- who the hell wants to do that? I don't -- I want to be in a rock and roll brand.” - Gene Simmons

You may not agree with their music, lifestyle, or antics, but you gotta' admit that their business instincts seem spot on.


Image: nerve.com

Share your thoughts by COMMENTING. Or, email the blogger at rshort@indium.com.

Posted by Rick Short on June 24th, 2008 at 4:05 PM

Tags:

↑ top of page

← Back to Blog Home Page

Email Rick

rshort@indium.com

Rick Short's Bio

(resume, cv)

Marcom Stars

Anita Brown

Marcom Stars are great! So who wouldn't want to have one (or more) on their team? Lucky for the Indium Corporation, a bona fide STAR is a key player on our corporate Marcom team. Meet Anita Brown

Dr. Ralph Oliva

So, how do you get to be a B2B Marcom Star? Well, Ralph developed the "DLP" brand program (Texas Instrument's first ingredient branding strategy) and worked on several landmark products (including TI's "Speak and Spell", and the TI-30 calculator). And so much more. Read on

Search

Rick Short's B2B Marcom Blog
Recent Postings

• 12 Reasons Why Virtual Trade Shows Fail ...
• Rensselaer Polytechnic Institute: video goal?
• Veterans: Thank You
• Bald Heads as a B2B Marcom Medium?
• B2B Marcom: Sales Enablement, from "Find" to "Face To Face"
• What Does Your Presentation Look Like? Try A Word Cloud
• Considering A Social Media Release? Think "FINDABILITY".
• Economy's Affect on Marketing Budgets
• Wisdom in B2B Marcom: Be An Explorer
• B2B Marcom in Social Media ... or ... Social Media in B2B Marcom

This weblog is licensed under a Creative Commons License:

The opinions expressed here are the personal opinions of Rick Short. Content published here is not read or approved by the Indium Corporation and does not necessarily represent the views and opinions of the company. In addition, they are not guaranteed to be correct, complete, or up-to-date. By using this blog site you understand that any information or advice is of a general nature and may not apply to your specific situation. It is the reader’s responsibility to confirm and verify all information prior to implementing any endeavors based on the information. This blog/website should not be used as a substitute for competent personal advice from a trusted professional.