Most of you are aware of my great concern for those “poor little rich girls” who can’t seem to stay out of trouble. That’s right! I have a soft spot in my heart for Paris, Nicole, Lindsay, and Britney (see previous post on her).
It’s nothing personal, mind you. No, it’s more of a Marcom thing. You see, I can’t help but feel sorry for whoever is in charge of these “products”, and who is responsible for communicating on their behalf to the customers.
For a while I was keeping up with all the antics and shenanigans. Eventually, with increasing reports of one crazy thing after another (babies on laps while driving, fender benders, wrong way on one-way streets, DUIs, pregnancies, XXX imagery, house arrests, and more), I just couldn’t keep up. So I enlisted the help of my Marcom team here at Indium. You guessed it! Eventually the whole team couldn’t stay abreast of the goings-on.
So, we developed this spreadsheet to help us keep it all straight. I am interested in just how all of the strange events affects their marketability, popularity, and (eventually) in their “Marcomability” – the difficulty in which their Marcom Manager might have in making the “product” look good. I have added a Marcom Trend index to the table, indicating my opinion as to how hard it might be to represent the celebutante.
I hope the table helps you, and I hope that, when you catch wind of something meaningful, you’ll notify me so I can update the data.
Rick Short:
Upon further consideration, and the recent designer dress, parking lot mess, child custody pre-battle, Britney could be downgraded to THREE ARROWS DOWN. This would put her one step away from descending into Michael Jackson territory.
On the other side of the issue, Nicole continues to appear truly contrite. Additionally, she repeatedly expresses an appreciation for responsibilty and for needing to recalibrate her life. I am watching her closely as she may be a candidate for a third UPWARD arrow. It will take time to earn that status.