I posted on the WOM strength of the hot Nintendo Wii over the summer. It soon became this Christmas’ hottest “must-have” game. Luckily, my wife was watching the Wii and we scored one in October. By noon on Christmas day the family was firing it up and playing games.
One of the surprises of the Wii is the great fun we are having making Miis. A Mii is a customized Wii character that you can create (from a huge selection of features). Of course, we all tried to make a Mii that looks just like us. We spent HOURS laughing while making them for ourselves and our friends. How did I do with mine?
A product that has such outstanding features (in this case, fun above and beyond the basic product) can only garner tremendous word of mouth marketing. I am wondering how I can do this with Indium Corporation’s B2B products and services. Any ideas?


Leo Garvey:
You just might find your 3D fun over at There.com. Here’s a link to a NYTimes article from earlier this month that covers Coca Cola’s entry into a 3D world of fun and games.
http://www.nytimes.com/2007/12/07/business/media/07adco.html?_r=1&oref=slogin
The article points out that there is a much bigger 3D world of fun where Adidas and Dell hang out — second Life:
http://SecondLife.com
You can find demos of both:
There.com
http://www.there.com/there_movies/aralsdayout_wmv.html
and SecondLife.com
http://secondlife.com/showcase/sub_page.php?blog_category=4
Rick, if you’re going to set up a 3-D Indium world I’m available for casting! ;)
By the way Rick, how much is a min-lot charge for some virtual .5“x.5“x.003” 80/20 Au/Sn preforms? :)
Best regards,
Leo Garvey
LFG Micro
Representing Indium Semiconductor Assembly products in NY/NJ/Eastern PA
Susan Evans:
After several requests last month, I brought my kids’ Wii system into work one quiet Friday – but prior to that I needed to generate 12 Wii-Miis for each player… That took longer than disconnecting, packaging, then re-connecting the system – talk about guaranteed hours of fun!
As for b2b; The art dept here was considering adding versions of our wii-miis in depicting ourselves on our website… Not sure of legal consequences however. We thought it would really grab people’s attention as well as communicate that ‘wii’ are people who enjoy having fun too.
You can go to this web site to practice refining your Wii Mii even futher:
http://www.miieditor.com/
It also allows you to save it as a jpg or png file, for whatever use you may have!