Rick Short’s B2B Marcom Blog - Observing, commenting on, and working hard in the B2B Marcom arena.
Rick is Indium Corporation’s Director of Marketing Communication. Learn more about Rick Short
When Connections CountSM
Findability Flower
According to a report from SocialMediaRelease.org,
"To stay competitive in the tech industry today you have to be:
• Findable
• Believable
• Credible
• Prove Value
… just to get into consideration for the complex sale."
The report is from Brian Solis and quotes Steve Kayser.
It all starts with "findability".
Image: Findability Flower
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The opinions expressed here are the personal opinions of Rick Short. Content published here is not read or approved by the Indium Corporation and does not necessarily represent the views and opinions of the company. In addition, they are not guaranteed to be correct, complete, or up-to-date. By using this blog site you understand that any information or advice is of a general nature and may not apply to your specific situation. It is the reader’s responsibility to confirm and verify all information prior to implementing any endeavors based on the information. This blog/website should not be used as a substitute for competent personal advice from a trusted professional.
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