News Site That Sends Readers Away With Links Has Highest Engagement

This counterintuitive notion truly works with news websites. Does it work in the B2B Marcom world? I don't know, but I am intrigued with the Publishing2.0 article titled, "Drudge Report: News Site That Sends Readers Away With Links Has Highest Engagement".

The article concludes with an awesome question: "... what news site wouldn’t want to be open in a reader’s browser being refreshed all day, instead of hoping for drive-by referrals from aggregators?"

I ask, what B2B web site wouldn't want to be ...?  This article is VERY interesting.

Share your thoughts by COMMENTING. Or, email the blogger at rshort@indium.com.

Posted by Rick Short on September 16th, 2008 at 3:31 PM

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