Last night I participated in an online conversation with Roxanne Darling, CEO of Barefeet Studios. The conversation was moderated by Toby Bloomberg of Bloomberg Marketing and held on her Diva Marketing Talks. The main topic was video blogging, and the focus was stirring emotions using the tool.
I must admit, the conversation seemed, at times, to be very polarized. And what would anyone expect? In my dry, B2B Marcom arena, where people are earning their salaries and building professional images, we are all a bit conservative. In Roxanne’s world (Walks On The Beach With Rox) her interviewees are strolling on the beaches of Hawaii, most often in Speedos and bikinis! She certainly won the prize for the vlogger who is having the most fun!
I was very impressed with the fact that Roxanne has posted nearly 500 of her 5-minute beach interviews. It really requires a mastery of The 4Ps of Blogging to reach that milestone! Kudos to you, Rox.
Anyway, the point was generating emotional reactions to video blogs. I certainly feel that it is (theoretically) easier to do so in a vlog, versus a blog. And that is my goal. As you may know, I video blog a little, and work in video by creating video ads and product information (all B2B). I plan to do a lot more, and I certainly plan to generate emotional reactions.
If you’ve got any advice, do let me know.
Image: gmg.com
Roxanne Darling:
Rick – Polarized? Not from my point of view. I was wondering actually even we would have fared better to actually find something to disagree about!
Though indeed our shooting locations are polar opposites, that part is true. I keep being surprised to learn how many people watch Beach Walks at work though.
I loved learning about the Chinese blogger you are coaching. I think there are a lot of these stories acting as powerful subtexts to bridging the culture and trade gaps between our companies that rarely make into mainstream media.
I do hope you’ll schedule an Asia trip via a Hawaii stopover so we can continue the conversation.
Rick Short:
After I posted that I knew someone would react the way you did (further confirming that I KNOW I need to improve my writing skills). I only meant that our basic positions (in one small way) are on two different planes. Examples: location, motivations of interviewees, stress levels, etc.
Roxanne, I remain truly impressed with your experience (500 vlog postings!!!) and your unerring focus (those two issues rarely go hand in hand due to the insidious “mission creep”).
You have a lot to teach us all, and I am glad to learn from you.
Thanks for commenting.