What Does Your Presentation Look Like? Try A Word Cloud

Wordle Word Cloud for Rick Short's B2B Marcom Blog - /_images/1116/wordle_rick_short_b2b_marcom_blog_indium_corporation_1.jpg

Wordle Word Cloud for Rick Short's B2B Marcom Blog

A Wordle Word Cloud of this posting - /_images/1116/wordle_rick_short_b2b_marcom_blog_posting_indium_corporation_1_1.jpg

A Wordle Word Cloud of this posting

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 - /_dynamo/d_empty.gif

 - /_dynamo/d_empty.gif

Wordle offers a neat and free tool that helps you see what your communications look like (in one unique way).  Using their online tool, I submitted Rick Short's B2B Marcom blog and got this word cloud.

It got me wondering what my other forms of communication look like. I considered inputting the copy from:

  • an ad
  • a webpage
  • a PowerPoint presentation
  • a speech
  • a press release
  • this posting
  • etc.

Then, I wondered if such a cloud could substitute for an abstract or outline ... or if it could replace my entire presentation or paper or press release, or would it make for a better posting? So I wordle'd this posting and pasted the results here as well.

I'm only half-serious about using a Wordle word cloud for a real press release, but, if it works like I think it should (weighing words at the top higher than words at the bottom, weighing repeated words more than words that appear only once, etc.) <UPDATE: it doesn't -see my comment> then Wordle could be a good tool to check our communications.

What do you think about wordle and word clouds?

Image 1: Wordle.net

Image 2: Wordle.net

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Posted by Rick Short on October 6th, 2008 at 5:05 PM

Comments (add your comment)

  1. Rick Short:

    I searched Wordle’s site and didn’t discover their explanation of how the words are weighted.

    So, I experimented and determined that word cloud word size is based solely on word frequency.

    This could be incorrect, as I am just fishing around, but it seems like this is the case.

    If you know better, do comment and let me know. Thanks!

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