Rick Short’s B2B Marcom Blog
Email Rick
Rick Short's Bio(resume, cv)
Marcom Stars
Anita Brown
 |
 |
|
|
|
Dr. Ralph Oliva
 |
|
|
|
|
Rick Short
Rick is the Director of Marketing Communications at the Indium Corporation, and author of the award-winning Rick Short's B2B Marcom Blog (www.indium.com/rickshort).
The Indium Corporation is a premiere materials supplier to the global electronics assembly, semiconductor fabrication and packaging, solar photovoltaic, and thermal management markets. Voted the Mohawk Valley’s 2007 Business Of The Year, the company has facilities in:
- China (Suzhou, Shenzhen, Liuzhou)
- Singapore (Jurong)
- Korea (Cheongju City)
- UK (Milton Keynes)
- Italy (Torino)
- USA (Chicago, Clinton, Utica)
Rick has been with the company for 24 years in capacities including Marketing Director, International Sales Director, and Technical Service Manager, in addition to his current role. He has an MBA from Rensselaer Polytechnic Institute, a BS in Business Management from Utica College, and an AAS from Mohawk Valley Community College.
Rick's team develops Marcom plans and activities that involve (annually, in multiple languages, on several continents):
- executing over 50 trade exhibitions (award-winning exhibit designs)
- managing a corporate, global intranet (award-winning)
- managing over 400 web pages
- hosting 1.4 million website visits
- hosting 375,000 blog visits (award-winning blog)
- creating and publishing over 125 pieces of collateral (award-winning)
- creating illustrations depicting product usage (award-winning)
- creating motion graphics
- developing, creating, & placing over 150 print and electronic ads (award-winning)
- conceiving and producing B2B Marcom video ads, interviews, and demonstrations (award-winning)
Rick's social media endeavors, particularly with blogging and vlogging, have earned him inclusion in:
- Wired.com (video work included in article): similar coverage on ABC.com
- rankings (Rick appears in the "66 Successful Bloggers" list)
- textbooks (The Corporate Blogging Book, What No One Ever Tells You About Blogging and Podcasting: Real-Life Advice from 101 People Who Successfully Leverage the Power of the Blogosphere, and Blog Rules)
- articles (US NEWS & WORLD REPORT and UK's The Guardian)
- numerous leading social media and business blogs (Church of the Customer, Diva Marketing, The Basement, Marketing Roadmaps, Corante, and more.)
- research studies (Northeastern University/Backbone Media Blogging Success Study, Edelman's Blogging Social Responsibility Report, MIT's Brand Culture Convergence)
- various works from Bloomberg Marketing
For creating his industry's first online video advertisements he earned the Business Marketing Association's prestigious Pro-Comm Award as well as the Association of Marketing Professionals' Gold MarCom Award.
He has also earned SMTA's EXCELLENCE IN INTERNATIONAL LEADERSHIP AWARD for his ongoing role in driving their global promotional campaign and playing a significant role in the design of their marketing materials.
Rick serves as an Advisory Council member for American Business Media. He has spoken for the American Marketing Association, Frost & Sullivan, and at the Institute for the Study of Business Markets, as well as at private corporate engagements. His work is monitored by some of the world's leading advertising and public relations agencies for its activities and results.
