- Virtual tradeshow participants do not like to share their success stories.
- Use of traditional media to pull audiences into a virtual trade show is known to fail.
- The feeling that anything online ought to be free.
I've participated in virtual trade shows (that's me in the bottom-left corner of the image, at a Circuits Assembly virtual trade show, Virtual PCB), and will do so in the future. One of the 12 reasons is very important to me:_x000D_
- The tradeshow metaphor is being carried too far.
To help these events gain value we may need to break the mold and consider what these things truly are._x000D_
Read this great article, then come back and comment.