The Economic Cloud's Silver Lining - for B2B Marcom
On October of 2008, B2B Ad Agency Chairman Gary Slack (Slack Barshinger), was interviewed by Kate Maddox forBt...
B2B Marcom
Creativity In B2B Marcom
Sirena Huang at TED. Robbie Maddison in freefall. I tend to get a little skeptical when hearing simplistic explanations of creativity. I...
Marketing is NOT Advertising!
I have said, "Marketing is not advertising" so many times that I can't begin to tell you how many (usually with a little frustrated indi...
Time To Rethink Virtual Trade Shows, Exhibitions, and Conferences
The economy is really putting the kibosh on travelling, attending seminars, and all sorts of spending. But, is staying in the office, burning the...
Super Bowl Ads: 2009
CareerBuilder.com Doritos Hulu Hyundai GoDaddy w Danica Patrick Almost everyone in the advertising industry watches...
The Thought Leadership Marketing Equation
Thought Leadership Equation: The MarketingSavant Group. Thought Leadership is near and dear to my B2B Marcom heart. Bottom line, it gets to&n...
Top 50 Marketing Blogs To Watch In 2009
Evan Carmichael, author of EvanCarmichael.com , a blog about motivation and strategies for entrepreunuers, has issued what he call...
Trade Shows? Ditch the bathwater, keep the baby!
Apple Computer announced its last year at Macworld Expo. According to macworld.com: "Apple is reaching more people in more ways than ever be...
Behind B2B Searches: Tips On How To Be Above Average
Pew Survey Graph: http://www.pewinternet.org/pdfs/PIP_Search_Aug08.pdf What is the #2 thing people now do online (second only to emailing)? Sear...
Five “Less Obvious” Powers of a Press Release
I just read a blog post titled, "Five "Less Obvious" Powers of a Press Release". It is from the good people at Medi...
Questioning "Advertising", Answer: "Promotions"
I have been putting some thought into "advertising" these days. My compulsion is the mix of annual budgeting time, cost-cutting (in this glo...