B2B Marcom is EVERYONE's Responsibility
Your customers do much more than simply read your Marcom collateral (ads, data sheets, website, etc.). They interact with all sorts of people within y...
Your customers do much more than simply read your Marcom collateral (ads, data sheets, website, etc.). They interact with all sorts of people within y...
Source: umich.edu Source: photobucket.com Hey, it's 2008, and time to dust off the "white paper" that we're so fond of i...
Direct marketing begat Direct mail which begat Spam - and it's all a part of B2B (BtoB) Marcom. So beware of a new ...
I've done it again ... goofed up so badly that even I am embarrassed. The embarrassment comes from the fact th...
I will start by quoting the entire e-letter I received from MarketingProfs: You probably know the approach pattern at your home airport very w...
I am in Singapore for Semicon Singapore 2008. This is the first exhibition (that I can recall) that started on a Monday! It sure felt a...
Alan Fairbairn Guest Blogger European Business Development Manager Engineered Solders Materials I hope I can bring a European flavour to Engine...
As a B2B Marcom practitioner, you need to create change. It is your job to convince people to visit a web page, to send an email, to drop by your exhi...
It's hard (at least for me) to make video ads that contain the main message along with just the perfect amount of artistically-expressed (and rece...
Today was the first warm, sunny, dry, clean roads day that I was home. So, of course, I rode my motorcycle to work. See my other bike. I am&nb...
This was inspired by a great posting by Francois Gossieaux of Emergence Marketing I liked his posting so much I was moved ...
Ever sent out a half-baked e-mail? You know, one you haven't even finished proofing yet? We all have, and it is because we are in such a hurry tha...