B2B Marcom for EVERYONE!
Everyone in my company "com"s, and is a representative, in some way, of our Marketing efforts (Mar). So, everyone practices Marcom in some w...
Everyone in my company "com"s, and is a representative, in some way, of our Marketing efforts (Mar). So, everyone practices Marcom in some w...
As if you need any more support for blogging in your B2B practice. "With Yahoo and Google consistently ranked the No. 1 and No. 2 most frequen...
I recently posted on a cool site that has gone wildly viral. "Wildly" = >110,000,000 interactions. Not too shabby. A friend just ...
Think YOUR product isn't sexy??? Try differentiating a toilet seat. These people did According to a Marketing Profs newslette...
Who DIDN'T Elf themself this season? OfficeMax's wildly-popular ELF YOURSELF campaign enjoyed a second smash season in ...
"People online want to watch for free, because they can get content for free via piracy," said Fox digital media's Dan Fawcett.&nbs...
I've been hearing a lot about how some people are resigned to the fact that their B2B Marcom is, by nature, boring. People ask things like, &...
According to an email I received today from American Business Media (full disclosure: I am on their advisory council): New Forrester Rese...
VIDEO! This word has come up so many times lately that I … well … I am paying a lot of attention! I've read several really helpfu...
Attention all B2B Marcom practitioners. This is for real. According to an article appearing in TheRegister.co.uk: "Nothing beats word ...
When I read that title in a Marketing Sherpa email, I knew I wanted to learn more. So, I clicked on over to a very interesting and valu...