Posted On: May 2nd, 2013 | By: Rick Short

There's ALWAYS a C in B2B Marcom

As business to business marketers, we've got a fancy label, "B2B". With that, comes an inclination, for some, to think that it's all...

Posted On: March 8th, 2013 | By: Rick Short

Convey Your Passion: Demonstrate Your "Boring" B2B Product OUT OF CONTEXT

Some B2B Marcom (and Product Management and Sales) people lament that their products are, shall we say, "dry" and not as sexy as B2C product...

Posted On: February 6th, 2013 | By: Rick Short

HubSpot's "39 Fantastic Inbound Marketing Blogs You Ought to Be Reading"

"39 Fantastic Inbound Marketing Blogs You Ought to Be Reading." -HubSpot Enough said. ...

Posted On: January 16th, 2013 | By: Rick Short

Worst Line In My 2012 B2B Marcom Blog Postings

I was on a roll with this one: "Perhaps my analogy was a bit corny, but the kernel of my message should be pleasing to your ears." &nb...

Posted On: January 15th, 2013 | By: Rick Short

Defining Moments In B2B Marcom: Get Into Your Customer's Mind

A seven-year old kid loses a critical LEGO game piece (a central protagonist character) and, rather than shrugging it off or purchasing a new kit (you...

Posted On: December 17th, 2012 | By: Rick Short

The Increasing Value Of Integrity In Business-To-Business Marketing Communications

B2B Marcom practitioners are keenly aware of the admonition, "Believe Half Of What You See And Nothing That You Hear." Famous word...

Posted On: September 11th, 2012 | By: Rick Short

Hey buddy. Wanna' Buy a Referral?

I hate being “bought”. I feel both devalued and trivialized when that sort of thing is proposed. It actually turns me off when I am offere...

Posted On: August 15th, 2012 | By: Rick Short

B2B Marcom Must "Plan To Sell"

B2B Marcom involves a lot of projects. We're always working on an event that needs literature, or a conference that requires a presentation and...

Posted On: July 31st, 2012 | By: Rick Short

Three Ways Social Media Helps Your Business

Brad Smith (@BradleyESmith) writes: There are only three ways social media can help your business: Increase brand awareness by growing...

Posted On: July 6th, 2012 | By: Rick Short

Be Uncle Drew!

Have you ever entered into a situation and felt like everyone knew what was going on - except you? Or, worse yet, ever been in that situation and NEVE...