Vuvuzela, The World Cup, and B2B Marcom
My oldest son, Allen, walked into the house, heard a noise, and asked, "What is that? Bees?" My youngest son, André, and his bud...
B2B Marcom
Always Tell A Story in B2B Marcom
My readers have heard me espouse the value of telling a story in B2B Marcom previously. Some people firmly believe that business is SUPPOSED ...
My Next Webinar Appearance: SocialMediaToday.com
I will be participating in a webinar hosted by the good people at www.SocialMediaToday.com which features Shel Holtz,Rob...
Align Your B2B Marcom Claims With Your Performance
It is critical for your B2B Marcom materials to align with the performance and capabilities of your products and services - as well as with the e...
Differentiate On The CUSTOMERS' Issues in B2B Marcom
Last week I read an excellent post on FREIGHT DAWG: The Logistics Blawg, written by Eric Joiner. The post, titled, "Pure...
B2B Blogs: A Big List!
I am proud to say that this blog was listed in the 2009 BIG LIST OF B2B BLOGS. But don't click the link just to...
B2B Marcom Tip: Converse WITH Your Customers
Don't know how I missed this excellent ad when it was released two years ago, but I did. If you see YOUR practices being lampooned, then make...
SOCIAL MEDIA AND B2B: What's Working?, What Isn't?, What's Next? ... an Excellent ISBM Seminar
I just returned from speaking at, and learning from, an excellent webinar staged by the ISBM. Titled, "Social Media and B-to-B:...
Integrity In Journalism
There are a lot of discussions about lazy, unethical, or inaccurate journalism. There are, seemingly, too few mentions of people who do a good job. He...
The "LEGO® EFFECT" in Business to Business Marcom
Today I had a very rich discussion with a man who has the experience, wisdom, and intelligence to earn the respect of any B2B Marcom profess...
BtoB Social Media Target Audience: Hunters or Farmers?
Seth Godin has authored ANOTHER excellent post (when HASN'T HE?), titled, "Hunters and Farmers." In it he posits that so...
Toby Bloomberg & John Cass Survey: 30+ Diverse Opinions On Social Media Agency Transparency
How to handle social media transparency? Well, we first need to understand that there are precious few concrete rules with which to comply. We each...