Apple iPad Video Pulls Some Wrong B2B Marcom Levers
We BtoB Marcom practitioners keep a keen eye out for anything related to business communications. So, Apple's much-awaited release of their iPad (...
B2B Marcom
Virtual Trade Shows: Analagous To Skype
Let's use an analogy to discuss virtual trade shows in business to business (B2B) Marketing Communications. In the old days, if you wanted...
Publish or Perish (PS: You already did)
In today's B2B Marcom, you must be a publisher, or you will suffer. Social media (blogs, twitter, facebook, YouTube, websites, etc. all enabl...
Is it Time to Create Real Awards for Our Industry?
The following article was written by Steve Gold, of EMS007. The topic is of tremendous importance to any B2B Marcom pro...
United Airlines Uses Twitter Perfectly
Here is a social media situation where a business to business and a business to consumer company, United Airlines, is doing something incredibly ...
Preparing for Trade Shows
As a tech guy, trade shows are a part of the job that I never would have thought about in College. It’s possible (and unfortunately too com...
Tiger Woods And A B2B Marcom Lesson
As business to business marcom practitioners, we occasionally sponsor events and may even hire a spokesperson to help us promote our products and serv...
Read And Write Your Ass Off
Friend, fellow musician, and Online Strategist, Ryan Miller (Romanelli Communications) recently delivered an interesting and valuable s...
Social Media: Like Flying In Formation
As I left the house this morning I heard a Canada Goose honk while flying overhead. Instinctively, I wondered what it was doing alone. Ge...
Online Shopping With That Local Flavor
"Web sites will replace brick-and-mortar stores within five years. I realize that's a bold prediction, but here's why." ...
Will TWEET For Water
"Researchers at New York University's interactive telecommunications program have come up with a device that allows plants to tell owners w...
Searchal Media
I have been emphasizing the convergence of search and social media in my business to business marcom (btob, b2b) practice for a long time. I ...