Good Business to Business Marcom Requires Imagination Plus Enthusiasm
Admit it. We’ve all said it: “No one will care about this. It’s mundane and boring.” Well, here’s a real sleeper...
Admit it. We’ve all said it: “No one will care about this. It’s mundane and boring.” Well, here’s a real sleeper...
I've posted on the topic of telling a story in B2B Marcom. Twice, actually. Like many good ideas, the question becomes, "how?&...
People say that dogs sense fear. I wonder if dogs say that PEOPLE sense fear. Of course, we do. A good friend, Barry Matties of EMS0...
A recent post of mine is titled TELL A STORY: EVEN IN B2B MARCOM. I really am committed to this concept, so here is some more on that theme....
Why 8 random things? Because that’s the number of random things I’ve got listed below, that’s why – do I look like Letterman? ...
Watch this video and see how creatively Kseniya Simonova tells us a story. People are literally moved to tears. Then ask yourself - is a brochure the ...
"Companies and organizations that both understand and react to the latest in consumer expectations are well positioned to offer beneficial goods ...
Social Media in B2B Marcom, business communications, and all things industrial is today's reality. We are all dealing with it today. Even if ...
Sometimes our B2B Marcom videos depict concepts, other times processes or materials performance. In most cases we include an expert introducing and de...
In my last post I discussed the rent vs. own vs. buy & leave options for in-booth video in the B2B Marcom arena. I have since ...
I participate in several GROUPS in LinkedIn, one of which is the "exhibitor" group. I learn a lot from the participants - and I tr...
I just conducted this potentially interesting video interview of a team mate (we were trying to tell Tim's target audience about the cool tec...