Be REAL About Your B2B Marcom Resources
As B2B Marketing Communications practitioners, we've all read the articles and books, viewed the webcasts, and attended the seminars and conferenc...
B2B Marcom
Individual Thought Leaders in B2B Marcom
n some business to business marketing communications corners there seems to be a reluctance to allow, enable, or encourage individuals to establish a ...
What Gets Measured Gets Managed - in B2B Marcom
Stand by the front office door each morning at 7:55AM and greet your staff. Thank each one for arriving early while looking at your watch. Point out t...
In B2B Marcom Endeavors, "Always Begin At The End"
Imagine the scene: a kindergarten class returns from gym to find each of their desks readied with construction paper, macaroni, glue, strands of color...
The Ultimate In Promotion
Capturing the absolute conviction of a true maven is, perhaps, the ultimate in promotion. Posers and spokesmodels need not apply. Advocacy, endor...
Party With The People In The Room
Imagine this: You're at a swinging Saturday night party when a person walks up and begins spouting corporate ad-speak at you. What!?! You...
There's ALWAYS a C in B2B Marcom
As business to business marketers, we've got a fancy label, "B2B". With that, comes an inclination, for some, to think that it's all...
Manage The B2B Marcom Environment, Not The Work
Indium Corporation recently received recognition for some Marcom results. I was asked to comment. Amongst my responses was this: “I was once tol...
Convey Your Passion: Demonstrate Your "Boring" B2B Product OUT OF CONTEXT
Some B2B Marcom (and Product Management and Sales) people lament that their products are, shall we say, "dry" and not as sexy as B2C product...
Worst Line In My 2012 B2B Marcom Blog Postings
I was on a roll with this one: "Perhaps my analogy was a bit corny, but the kernel of my message should be pleasing to your ears." &nb...
Defining Moments In B2B Marcom: Get Into Your Customer's Mind
A seven-year old kid loses a critical LEGO game piece (a central protagonist character) and, rather than shrugging it off or purchasing a new kit (you...
The Increasing Value Of Integrity In Business-To-Business Marketing Communications
B2B Marcom practitioners are keenly aware of the admonition, "Believe Half Of What You See And Nothing That You Hear." Famous word...
Hey buddy. Wanna' Buy a Referral?
I hate being “bought”. I feel both devalued and trivialized when that sort of thing is proposed. It actually turns me off when I am offere...
B2B Marcom Must "Plan To Sell"
B2B Marcom involves a lot of projects. We're always working on an event that needs literature, or a conference that requires a presentation and...
Three Ways Social Media Helps Your Business
Brad Smith (@BradleyESmith) writes: There are only three ways social media can help your business: Increase brand awareness by growing...
Indium Corporation Is 3rd-Best!!!
Yes, we came in 3rd … and we couldn’t be prouder. Indium Corporation’s headquarters, and several of our facilities, are in the Utic...
Distinguish Yourself Using B2B Marcom: The Purple Bag Story
I walked into my office and there it was: a purple bag. THE purple bag! I knew exactly what it was – and it brought a smile to my face. In fact,...
Turn Your Company Inside Out With B2B Marcom
Remember the old days in B2B Marcom, when companies hid behind stock photography and glamorous spokes models? Those days are long-dead. I’ve bee...
Now What? Time For The BIG B2B Marcom Program.
In my previous post, “Will Your Marcom Be Knee-High By The Fourth Of July?“ I predicted that the corn that grows across the road from Indi...
Will Your B2B Marcom be "Knee High By The Fourth of July"?
I grew up around farming. My family didn’t own a farm, but we were surrounded by them. I spent MANY hours working on farms as a boy ...
Why Does My Business Need To Understand Social Media?
"Social media is the nexus of customer support, recruiting, public relations, brand awareness, lead generation and even product development. No...
Leapfrog Yourself in B2B Marcom
Congratulations B2B Marcom leaders! You had a great 2011, filled with many achievements. You are now preparing to settle into 2012 and enjoy the ...
Best Buy Nails Marcom With Authenticity
We've GOT to be REAL in B2B Marcom if we are to earn our target audience's respect. So, a colleague who knows I LOVE Marcom email...
Authenticity in B2B Marcom
Your audience doesn't want to read stuff from a person who is fishing around for things that customers want to read about. The people that trul...
B2B Marcom Imperative: Help Your Staff Earn "Recognized Industry Expert" Status
“12 Ways To Become A Recognized Expert” is the title of......
CHANGE: Keep Growing Your B2B Marcom Strengths
Ultimately, our business-to-business marcom skills, capabilities, execution, and growth boil down to people. When we’re vibrant, progressive, an...
ALWAYS BEGIN AT THE END: Goal-oriented B2B Marcom
I say this nearly every day: "Always begin at the end." It's my way of reminding people to perform their B2B mar...
Why Is Blogging Important?
Today I was asked, "Why Is Blogging Important?" I replied: Because: Time is important (time kills deals – pe...
B2B Crisis Marcom: 12 Critical Principles
If you've been in business to business marketing communications for any length of time you've heard parts of this. If you are a newbie, this m...
Make My Logo BIGGER!
Advertising is an important part of Marcom. Just like everyone else, advertisers occasionally go too far - even in theB2B arena. ...
What's Big, Blue, and Blogs?
I met IBM's B2B Marcom expert Sher Taton (Corporate HQ, Armonk, NY, USA) at a recent American Marketing Association ...
Knee High By The 4th of July
On my buccolic commute home last night I bisected numerous plots of farm land. The smell of ripe strawberies on a steamy summer night was beyond descr...
A Great Marcom Success Story
I am proud of a recent Marcom development executed by the Indium team. I want to use this space to thank each and everyone involved for their contribu...
Rick Short's Speaking Schedule
I’ve been doing a lot of talking about blogging, and Marcom in general, lately. I feel that the practice of preparing for a presentation is very...
Raj Srivastava
I know Raj Srivastava through our mutual membership in the ISBM (highly recommended - do check it out). He is the Roberto C. Goizueta Chair ...
Industry Web Site Review
When shopping for a car, many people turn to a third-party review of the offerings. I've often dreamed of an independant, detached review of suppl...
McDonald's 50th Anniversary Press Conference
Today is McDonald's 50th anniversary. I tuned in to their live webcast and watched their celebration from their new flagship store in Chicago.&nbs...
Can Your Network Do This?
Dawn DiMartino was one of the most riveting speakers at a recent ISBM seminar on branding. Dawn is AT&T's Director of Integrate...
ISBM Branding Seminar
As usual, the ISBM delivered a great group of speakers on an important topic: internal branding....
Marcom X-Games
If there was an X-Games of Marcom, these guys would be strong contenders. Check it out. Image is copyright CNN.com ...
Going To ISBM Branding Seminar
The ISBM is an awesome organization. I will be participating in their Internal Branding Seminar in Chicago this week. Expect a rep...
Food For Thought
"Whenever you find yourself on the side of the majority, it is time to pause and reflect." - Mark Twain ...
Funniest B2B Site?
I'd love to hear about the FUNNIEST business-to-business websites you have viewed. Send in the address and any comments you may have. Fu...
The Battle of Pb-Free
Industrial B2B types are waging a battle for your attention. Yes, you, the electronics assembly materials, equipment, and services consumer,...