Be REAL About Your B2B Marcom Resources
As B2B Marketing Communications practitioners, we've all read the articles and books, viewed the webcasts, and attended the seminars and conferenc...
As B2B Marketing Communications practitioners, we've all read the articles and books, viewed the webcasts, and attended the seminars and conferenc...
n some business to business marketing communications corners there seems to be a reluctance to allow, enable, or encourage individuals to establish a ...
Stand by the front office door each morning at 7:55AM and greet your staff. Thank each one for arriving early while looking at your watch. Point out t...
Imagine the scene: a kindergarten class returns from gym to find each of their desks readied with construction paper, macaroni, glue, strands of color...
Capturing the absolute conviction of a true maven is, perhaps, the ultimate in promotion. Posers and spokesmodels need not apply. Advocacy, endor...
Imagine this: You're at a swinging Saturday night party when a person walks up and begins spouting corporate ad-speak at you. What!?! You...
As business to business marketers, we've got a fancy label, "B2B". With that, comes an inclination, for some, to think that it's all...
Indium Corporation recently received recognition for some Marcom results. I was asked to comment. Amongst my responses was this: “I was once tol...
Some B2B Marcom (and Product Management and Sales) people lament that their products are, shall we say, "dry" and not as sexy as B2C product...
I was on a roll with this one: "Perhaps my analogy was a bit corny, but the kernel of my message should be pleasing to your ears." &nb...
A seven-year old kid loses a critical LEGO game piece (a central protagonist character) and, rather than shrugging it off or purchasing a new kit (you...
B2B Marcom practitioners are keenly aware of the admonition, "Believe Half Of What You See And Nothing That You Hear." Famous word...
I hate being “bought”. I feel both devalued and trivialized when that sort of thing is proposed. It actually turns me off when I am offere...
B2B Marcom involves a lot of projects. We're always working on an event that needs literature, or a conference that requires a presentation and...
Brad Smith (@BradleyESmith) writes: There are only three ways social media can help your business: Increase brand awareness by growing...
Yes, we came in 3rd … and we couldn’t be prouder. Indium Corporation’s headquarters, and several of our facilities, are in the Utic...
I walked into my office and there it was: a purple bag. THE purple bag! I knew exactly what it was – and it brought a smile to my face. In fact,...
Remember the old days in B2B Marcom, when companies hid behind stock photography and glamorous spokes models? Those days are long-dead. I’ve bee...
In my previous post, “Will Your Marcom Be Knee-High By The Fourth Of July?“ I predicted that the corn that grows across the road from Indi...
I grew up around farming. My family didn’t own a farm, but we were surrounded by them. I spent MANY hours working on farms as a boy ...
"Social media is the nexus of customer support, recruiting, public relations, brand awareness, lead generation and even product development. No...
Congratulations B2B Marcom leaders! You had a great 2011, filled with many achievements. You are now preparing to settle into 2012 and enjoy the ...
We've GOT to be REAL in B2B Marcom if we are to earn our target audience's respect. So, a colleague who knows I LOVE Marcom email...
Your audience doesn't want to read stuff from a person who is fishing around for things that customers want to read about. The people that trul...
“12 Ways To Become A Recognized Expert” is the title of......
Ultimately, our business-to-business marcom skills, capabilities, execution, and growth boil down to people. When we’re vibrant, progressive, an...
I say this nearly every day: "Always begin at the end." It's my way of reminding people to perform their B2B mar...
Today I was asked, "Why Is Blogging Important?" I replied: Because: Time is important (time kills deals – pe...
If you've been in business to business marketing communications for any length of time you've heard parts of this. If you are a newbie, this m...
Advertising is an important part of Marcom. Just like everyone else, advertisers occasionally go too far - even in theB2B arena. ...
I met IBM's B2B Marcom expert Sher Taton (Corporate HQ, Armonk, NY, USA) at a recent American Marketing Association ...
On my buccolic commute home last night I bisected numerous plots of farm land. The smell of ripe strawberies on a steamy summer night was beyond descr...
I am proud of a recent Marcom development executed by the Indium team. I want to use this space to thank each and everyone involved for their contribu...
I’ve been doing a lot of talking about blogging, and Marcom in general, lately. I feel that the practice of preparing for a presentation is very...
I know Raj Srivastava through our mutual membership in the ISBM (highly recommended - do check it out). He is the Roberto C. Goizueta Chair ...
When shopping for a car, many people turn to a third-party review of the offerings. I've often dreamed of an independant, detached review of suppl...
Today is McDonald's 50th anniversary. I tuned in to their live webcast and watched their celebration from their new flagship store in Chicago.&nbs...
Dawn DiMartino was one of the most riveting speakers at a recent ISBM seminar on branding. Dawn is AT&T's Director of Integrate...
As usual, the ISBM delivered a great group of speakers on an important topic: internal branding....
If there was an X-Games of Marcom, these guys would be strong contenders. Check it out. Image is copyright CNN.com ...
The ISBM is an awesome organization. I will be participating in their Internal Branding Seminar in Chicago this week. Expect a rep...
"Whenever you find yourself on the side of the majority, it is time to pause and reflect." - Mark Twain ...
I'd love to hear about the FUNNIEST business-to-business websites you have viewed. Send in the address and any comments you may have. Fu...
Industrial B2B types are waging a battle for your attention. Yes, you, the electronics assembly materials, equipment, and services consumer,...