An Interview with Lucia Forte: The Intern Experience
Lucia is our 2016 Marcom intern. Here is her perspective after working at Indium Corporation for 9 weeks....
Marketing Communications
Party With The People In The Room
Imagine this: You're at a swinging Saturday night party when a person walks up and begins spouting corporate ad-speak at you. What!?! You...
Defining Moments In B2B Marcom: Get Into Your Customer's Mind
A seven-year old kid loses a critical LEGO game piece (a central protagonist character) and, rather than shrugging it off or purchasing a new kit (you...
The Increasing Value Of Integrity In Business-To-Business Marketing Communications
B2B Marcom practitioners are keenly aware of the admonition, "Believe Half Of What You See And Nothing That You Hear." Famous word...
Hey buddy. Wanna' Buy a Referral?
I hate being “bought”. I feel both devalued and trivialized when that sort of thing is proposed. It actually turns me off when I am offere...
B2B Marcom Must "Plan To Sell"
B2B Marcom involves a lot of projects. We're always working on an event that needs literature, or a conference that requires a presentation and...
Three Ways Social Media Helps Your Business
Brad Smith (@BradleyESmith) writes: There are only three ways social media can help your business: Increase brand awareness by growing...
Be Uncle Drew!
Have you ever entered into a situation and felt like everyone knew what was going on - except you? Or, worse yet, ever been in that situation and NEVE...
Now What? Time For The BIG B2B Marcom Program.
In my previous post, “Will Your Marcom Be Knee-High By The Fourth Of July?“ I predicted that the corn that grows across the road from Indi...
Leapfrog Yourself in B2B Marcom
Congratulations B2B Marcom leaders! You had a great 2011, filled with many achievements. You are now preparing to settle into 2012 and enjoy the ...
ALWAYS BEGIN AT THE END: Goal-oriented B2B Marcom
I say this nearly every day: "Always begin at the end." It's my way of reminding people to perform their B2B mar...
Set Marketing Communications (Marcom) GOALS for Trade Shows, Exhibitions, & Conferences
OK – right up front you got me. We need to set GOALS for EVERY marcom activity. Trade shows, exhibitions, and conferences are nothing special in...
The Secret Life of Engineers (Part 3 – Be a Rock Star)
In my last Secret Life of Engineers post I mentioned that you will need to travel to become a true expert in your field of engineering. The reason sta...
B2B Crisis Marcom: 12 Critical Principles
If you've been in business to business marketing communications for any length of time you've heard parts of this. If you are a newbie, this m...