The Rewards of Challenging Work
A professor told me (on many occasions), “work smart, not hard”. Although he had good intentions, he was not a great mentor – as eve...
Work Ethic
Manage The B2B Marcom Environment, Not The Work
Indium Corporation recently received recognition for some Marcom results. I was asked to comment. Amongst my responses was this: “I was once tol...
Authenticity in B2B Marcom
Your audience doesn't want to read stuff from a person who is fishing around for things that customers want to read about. The people that trul...