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Rick Short

Rick Short

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Corporate Associate Vice President and Senior Director of Marketing Communications

Indium Corporation
Phone: +1 (315) 853-4900 x7554
E-mail: rshort@indium.com
Address: 34 Robinson Rd., Clinton, NY USA 13323

Blog

Rick Short's Blog

Biography

As Corporate Associate Vice President, Rick ensures that all global programs and initiatives align with corporate branding and culture. This includes oversight of community engagement activities and image and reputation management, all supporting the company’s philosophy of The Indium Way®.

As Senior Director of Marketing Communications, Rick works to create and enhance global communications, aligning strategies and activities.

Rick has been with the company for over 30 years in capacities including Marketing Director, International Sales Director, and Technical Service Manager, in addition to his current role. He has an MBA from Rensselaer Polytechnic Institute, a BS in Business Management from Utica College, and an AAS from Mohawk Valley Community College.

Over the years, Rick has participated in numerous corporate achievements, including serving on the team that established multiple global operations and facilities, and instituting Indium Corporation’s industry-leading blogging and social media programs.

Rick leads an award-winning marketing communications team and is well known for his numerous contributions to the industry:

Rick is actively engaged with numerous organizations throughout the community where he serves as President of the Mohawk Valley Community College Foundation Board and on the Advisory Board, Selection Committee, and Mentor Committee for Utica College’s Young Scholars Liberty Partnerships Program.

Rick has long been committed to ensuring the success of our next generation by supporting youth programs with the investment of countless hours of personal time. In addition to his work with the Young Scholars, he also serves as  a mentor and volunteer at the Midtown Utica Community Center and the Oneida-Madison-Herkimer BOCES P-TECH program.

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Rick Short's Blog Posts

Be REAL About Your B2B Marcom Resources

23 Oct 2014 by Rick Short [view bio]

As B2B Marketing Communications practitioners, we've all read the articles and books, viewed the webcasts, and attended the seminars and conferences. We've heard the amazing leading-edge tales of awesomeness. But, where do they leave us real-world technicians? We can't implement all the advice and recommendations. We don't have the resources, the staff, the money, the knowledge, or the time.

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Individual Thought Leaders in B2B Marcom

08 Oct 2014 by Rick Short [view bio]

n some business to business marketing communications corners there seems to be a reluctance to allow, enable, or encourage individuals to establish a unique voice. A question I hear repeatedly goes like this, "What if I invest in a person, only to have them get famous and leave me?"

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What Gets Measured Gets Managed - in B2B Marcom

02 Sep 2014 by Rick Short [view bio]

Stand by the front office door each morning at 7:55AM and greet your staff. Thank each one for arriving early while looking at your watch. Point out to them that it is 7:55, or 7:56, that they are early, and that you are happy with their behavior. Do this for two weeks in a row. Then, watch what happens every day after.

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