Director of Marketing Communications
Phone: +1 (315) 853-4900 x7554
Address: 34 Robinson Rd., Clinton, NY USA 13323
The Indium Corporation is a premiere materials supplier to the global electronics assembly, semiconductor fabrication and packaging, solar photovoltaic, and thermal management markets. Voted the Mohawk Valley’s 2007 Business Of The Year, the company has facilities in:
- China (Suzhou, Shenzhen)
- Singapore (Jurong)
- Korea (Cheongju City)
- UK (Milton Keynes)
- Italy (Torino)
- USA (Chicago, Clinton, Utica)
Rick has been with the company for over 30 years in capacities including Marketing Director, International Sales Director, and Technical Service Manager, in addition to his current role. He has an MBA from Rensselaer Polytechnic Institute, a BS in Business Management from Utica College, and an AAS from Mohawk Valley Community College.
Rick's team develops Marcom plans and activities that involve:
- conceiving, managing, and evolving a corporate B to B (B2B) social media program involving: blogging, Facebook, Twitter, YouTube, and LinkedIn
- exhibiting at trade shows, worldwide (award-winning exhibit designs)
- managing a corporate, global intranet (award-winning)
- managing over 6,000 web pages
- hosting over 1,000,000 annual website page views
- hosting over 240,000 blog visits (award-winning)
- creating and publishing collateral (award-winning)
- creating illustrations depicting product usage (award-winning)
- creating motion graphics
- developing, creating, & placing print and electronic ads (award-winning)
- conceiving and producing B2B Marcom video ads, interviews, and demonstrations (award-winning)
Rick's social media endeavors, particularly with blogging, have earned him inclusion in:
- Ad Age.com (Content Marketing, Social Media Marketing)
- ClickZ (3 Examples of Solid B2B Social Business Strategies)
- ABC.com (ABC News To Go – work w social meme)
- rankings (Rick appears in the "66 Successful Bloggers" list)
- included in THE 2009 BIG LIST OF B2B BLOGS
- textbooks (Epic Content Marketing, Marketing 2.0: Bridging The Gap Between Seller and Buyer Through Social Media Marketing, The Corporate Blogging Book, What No One Ever Tells You About Blogging and Podcasting: Real-Life Advice from 101 People Who Successfully Leverage the Power of the Blogosphere, and Blog Rules)
- articles (US NEWS & WORLD REPORT and UK's The Guardian)
- numerous leading social media and business blogs (Church of the Customer, Diva Marketing, The Basement, Marketing Roadmaps, Corante, and more.)
- research studies (Northeastern University/Backbone Media Blogging Success Study, Edelman's Blogging Social Responsibility Report, MIT's Brand Culture Convergence)
- various works from Bloomberg Marketing
- Rick Short’s B2B Marcom Blog was featured as a RECOMMENDED BLOG in the Frost & Sullivan Sales & Marketing eBulletin.
For creating his industry's first online video advertisements he earned the Business Marketing Association's prestigious Pro-Comm Award as well as the Association of Marketing Professionals' Gold MarCom Award.
He has also earned SMTA's EXCELLENCE IN INTERNATIONAL LEADERSHIP AWARD for his ongoing role in driving their global promotional campaign and playing a significant role in the design of their marketing materials.
Rick has spoken for the American Marketing Association, Frost & Sullivan, the Business Marketing Association, and at the Institute for the Study of Business Markets, as well as at private corporate engagements. His work is monitored by some of the world's leading advertising and public relations agencies for its activities and results.
Rick Short's Technical Documents
Rick Short's Blog Posts
As B2B Marketing Communications practitioners, we've all read the articles and books, viewed the webcasts, and attended the seminars and conferences. We've heard the amazing leading-edge tales of awesomeness. But, where do they leave us real-world technicians? We can't implement all the advice and recommendations. We don't have the resources, the staff, the money, the knowledge, or the time.
n some business to business marketing communications corners there seems to be a reluctance to allow, enable, or encourage individuals to establish a unique voice. A question I hear repeatedly goes like this, "What if I invest in a person, only to have them get famous and leave me?"
Stand by the front office door each morning at 7:55AM and greet your staff. Thank each one for arriving early while looking at your watch. Point out to them that it is 7:55, or 7:56, that they are early, and that you are happy with their behavior. Do this for two weeks in a row. Then, watch what happens every day after.