Corporate Associate Vice President and Senior Director of Marketing Communications
Phone: +1 (315) 853-4900 x7554
Address: 34 Robinson Rd., Clinton, NY USA 13323
As Corporate Associate Vice President, Rick ensures that all global programs and initiatives align with corporate branding and culture. This includes oversight of community engagement activities and image and reputation management, all supporting the company’s philosophy of The Indium Way®.
As Senior Director of Marketing Communications, Rick works to create and enhance global communications, aligning strategies and activities.
Rick has been with the company for over 30 years in capacities including Marketing Director, International Sales Director, and Technical Service Manager, in addition to his current role. He has an MBA from Rensselaer Polytechnic Institute, a BS in Business Management from Utica College, and an AAS from Mohawk Valley Community College.
Over the years, Rick has participated in numerous corporate achievements, including serving on the team that established multiple global operations and facilities, and instituting Indium Corporation’s industry-leading blogging and social media programs.
Rick leads an award-winning marketing communications team and is well known for his numerous contributions to the industry:
- Business Marketing Association's prestigious Pro-Comm Award and the Association of Marketing Professionals' Gold MarCom Award for creating the industry’s first online video advertisements.
- SMTA's EXCELLENCE IN INTERNATIONAL LEADERSHIP AWARD for his ongoing role in driving their global promotional campaign and playing a significant role in the design of their marketing materials.
- He has spoken for the American Marketing Association, Frost & Sullivan, the Business Marketing Association, and at the Institute for the Study of Business Markets, as well as at private corporate engagements.
- His work is monitored by some of the world's leading advertising and public relations agencies for its activities and results.
Rick is actively engaged with numerous organizations throughout the community where he serves as President of the Mohawk Valley Community College Foundation Board and on the Advisory Board, Selection Committee, and Mentor Committee for Utica College’s Young Scholars Liberty Partnerships Program.
Rick has long been committed to ensuring the success of our next generation by supporting youth programs with the investment of countless hours of personal time. In addition to his work with the Young Scholars, he also serves as a mentor and volunteer at the Midtown Utica Community Center and the Oneida-Madison-Herkimer BOCES P-TECH program.
Rick Short's Technical Documents
Rick Short's Blog Posts
As B2B Marketing Communications practitioners, we've all read the articles and books, viewed the webcasts, and attended the seminars and conferences. We've heard the amazing leading-edge tales of awesomeness. But, where do they leave us real-world technicians? We can't implement all the advice and recommendations. We don't have the resources, the staff, the money, the knowledge, or the time.
n some business to business marketing communications corners there seems to be a reluctance to allow, enable, or encourage individuals to establish a unique voice. A question I hear repeatedly goes like this, "What if I invest in a person, only to have them get famous and leave me?"
Stand by the front office door each morning at 7:55AM and greet your staff. Thank each one for arriving early while looking at your watch. Point out to them that it is 7:55, or 7:56, that they are early, and that you are happy with their behavior. Do this for two weeks in a row. Then, watch what happens every day after.
From One Engineer to Another®
All of Indium Corporation’s products and solutions are designed to be commercially available
unless specifically stated otherwise.