Director of Marketing Communications

Indium Corporation
Phone: +1 (315) 853-4900 x7554
E-mail: rshort@indium.com
Address: 34 Robinson Rd., Clinton, NY USA 13323

Blog

Rick Short's Blog

Biography

Rick is the Director of Marketing Communications at the Indium Corporation, and author of the award-winning Rick Short's B2B Marcom Blog.

The Indium Corporation is a premiere materials supplier to the global electronics assembly, semiconductor fabrication and packaging, solar photovoltaic, and thermal management markets. Voted the Mohawk Valley’s 2007 Business Of The Year, the company has facilities in:

• China (Suzhou, Shenzhen)
• Singapore (Jurong)
• Korea (Cheongju City)
• UK (Milton Keynes)
• Italy (Torino)
• USA (Chicago, Clinton, Utica)

Rick has been with the company for over 30 years in capacities including Marketing Director, International Sales Director, and Technical Service Manager, in addition to his current role. He has an MBA from Rensselaer Polytechnic Institute, a BS in Business Management from Utica College, and an AAS from Mohawk Valley Community College.

Rick's team develops Marcom plans and activities that involve:

• conceiving, managing, and evolving a corporate B to B (B2B) social media program involving: blogging, Facebook, Twitter, YouTube, and LinkedIn
• exhibiting at trade shows, worldwide (award-winning exhibit designs)
• managing a corporate, global intranet (award-winning)
• managing over 6,000 web pages
• hosting over 1,000,000 annual website page views
• hosting over 240,000 blog visits (award-winning)
• creating and publishing collateral (award-winning)
• creating illustrations depicting product usage (award-winning)
• creating motion graphics
• developing, creating, & placing print and electronic ads (award-winning)
• conceiving and producing B2B Marcom video ads, interviews, and demonstrations (award-winning)

Rick's social media endeavors, particularly with blogging, have earned him inclusion in:

• Ad Age.com (Content Marketing, Social Media Marketing)
• ClickZ (3 Examples of Solid B2B Social Business Strategies)
• ABC.com (ABC News To Go – work w social meme)
• rankings (Rick appears in the "66 Successful Bloggers" list)
• included in THE 2009 BIG LIST OF B2B BLOGS
• textbooks (Epic Content Marketing, Marketing 2.0: Bridging The Gap Between Seller and Buyer Through Social Media Marketing, The Corporate Blogging Book, What No One Ever Tells You About Blogging and Podcasting: Real-Life Advice from 101 People Who Successfully Leverage the Power of the Blogosphere, and Blog Rules)
• articles (US NEWS & WORLD REPORT and UK's The Guardian)
• numerous leading social media and business blogs (Church of the Customer, Diva Marketing, The Basement,  Marketing Roadmaps, Corante, and more.)
• research studies (Northeastern University/Backbone Media Blogging Success Study, Edelman's Blogging Social Responsibility Report, MIT's Brand Culture Convergence)
• various works from Bloomberg Marketing
• Rick Short’s B2B Marcom Blog was featured as a RECOMMENDED BLOG in the Frost & Sullivan Sales & Marketing eBulletin.

For creating his industry's first online video advertisements he earned the Business Marketing Association's prestigious Pro-Comm Award as well as the Association of Marketing Professionals' Gold MarCom Award.

He has also earned SMTA's EXCELLENCE IN INTERNATIONAL LEADERSHIP AWARD for his ongoing role in driving their global promotional campaign and playing a significant role in the design of their marketing materials.

Rick has spoken for the American Marketing Association, Frost & Sullivan, the Business Marketing Association, and at the Institute for the Study of Business Markets, as well as at private corporate engagements. His work is monitored by some of the world's leading advertising and public relations agencies for its activities and results.