An intriguing quote from an article with an even more interesting title, "Advertising Is the Price You Pay for Not Being Creative," from MarketingProfs.
I really believe in this position and have strived to put this philosophy into action over the past few years. It's easier said than done, and the obstacles can appear daunting. That said, it's also fairly easy to start small and grow your cost saving B2B Marcom program.
If done well, you can cut your "dependency" on ad spending while enhancing your meaningful connections with your target audience.
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