As Corporate Associate Vice President, Rick Short ensures that all global programs and initiatives align with corporate branding and culture. This includes oversight of community engagement activities and image and reputation management, all supporting the company’s philosophy of The Indium Way®.
As Senior Director of Marketing Communications, Rick works to create and enhance global communications, aligning strategies and activities.
Rick has been with the company for over 35 years in capacities including Marketing Director, International Sales Director, and Technical Service Manager, in addition to his current role. He has an MBA from Rensselaer Polytechnic Institute, a bachelor’s degree in business management from Utica College, and an associate degree from Mohawk Valley Community College.
Over the years, Rick has participated in numerous corporate achievements, including serving on the team that established multiple global operations and facilities, and instituting Indium Corporation’s industry-leading blogging and social media programs.
Rick leads an award-winning marketing communications team and is well known for his numerous contributions to the industry:
- Business Marketing Association's prestigious Pro-Comm Award and the Association of Marketing Professionals' Gold MarCom Award for creating the industry’s first online video advertisements.
- SMTA's EXCELLENCE IN INTERNATIONAL LEADERSHIP AWARD for his ongoing role in driving their global promotional campaign and playing a significant role in the design of their marketing materials.
- He has spoken for the American Marketing Association, Frost & Sullivan, the Business Marketing Association, and at the Institute for the Study of Business Markets, as well as at private corporate engagements.
- His work is monitored by some of the world's leading advertising and public relations agencies for its activities and results.
Rick is actively engaged with numerous organizations throughout the Utica, NY, USA community where he is past-President of, and still serves on, the Mohawk Valley Community College Foundation Board; on the Advisory Board, Selection Committee, and Mentor Committee for Utica College’s Young Scholars Liberty Partnerships Program; and on the advisory board for the Utica, NY office of OnPoint for College.
Rick has long been committed to ensuring the success of our next generation by supporting youth programs with the investment of countless hours of personal time. In addition to his work with the Young Scholars and OnPoint for College, he also serves as a mentor and volunteer at the Midtown Utica Community Center and the Oneida-Herkimer-Madison BOCES P-TECH program.