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Discovering Dinosaurs

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  • Indium Corporation
  • "(Reuters)  €” Scientists unveiled the discovery Wednesday of a baby mammoth found in the permafrost of north-west Siberia."

    "A reindeer herder found a 10,000-year-old frozen baby mammoth in Russia's Yamal-Nenets autonomous district."

    "The remains of the six-month-old female mammoth were discovered in a remarkable state of preservation on the Yamal peninsula of Russia in May, a Reuters report said. The specimen is believed to be the best of its kind to date."

    "The animal is thought to have died 10,000 years ago…"

    Very exciting … for everyone interested in science. But, when you find dinosaurs in your B2B marcom, it's not such good news.

    Here at INDIUM we are busy developing Marcom materials for a new business venture. We started making plans to integrate this new information into our existing corporate overview brochure. Quickly it occurred to us that we would also have to update EVERY OTHER business unit represented in the document. We are now taking it upon ourselves to search for potential "dinosaurs" and update them to address the current situation.

    One consequence is that this will slow down the project (getting four product managers to spring into action is more difficult than working with one motivated start-up team).

    This effort also reminded us that it is a good time to review all our other documents, in case there are a few "dinosaurs" staggering around, ready to collapse into the permafrost.

    We all want to advance boldly into new frontiers. Occasionally it is very valuable to look back for the 10,000-year-old B2B Marcom dinosaurs that we all have in our tundra.

    Quote / Image: CNN / Reuters