"People online want to watch for free, because they can get content for free via piracy," said Fox digital media's Dan Fawcett. "Downloading to own and keep on a PC seems to be losing out. People like to watch on an impulse." From Variety.com
That said, I believe that my B2B audience is very much like the "people" mentioned by Mr. Fawcett. So, all of us business-types who are trained on delivering value for a price need to understand that, if it is online, it is expected to be free.
image: screengrab from FoxDigitalMedia.com