According to MarketingSherpa's MarketingYak podcast:
Stefan Tornquist, Research Director, MarketingSherpa, talks about some of the profound shifts in spending that show up in a September 2009 survey of B-to-B and consumer marketers. Overall, 25 budgets are being cut for every spending plan getting a boost at larger companies – with the average decrease around 20%.
That said, lower-cost promotional tactics like emails and search engine marketing are less affected while higher-cost tactics (like trade events) are most affected. Outsourcing is predicted to trump adding marketing staff.
Taking a step forward in the down economy are the "aggressive marketers". These small- to mid-size companies are planning to take advantage of the opportunities presented in the economy.
The podcast is just shy of 9 minutes and worth the time. Listen to MarketingSherpa's MarketingYak podcast on 2009 Marketing Budgets.
COMMENT on how the economy is affecting YOUR budget.