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Video On Web: "The Ultimate Frontier"?

  • Indium Corporation
  • CREATIVITY Magazine's website offers up an excellent article titled, It's Time To Picture A New Web, written by Gary Shenk, CEO of Corbis.

    The article touts the pending criticality of online video as "the ultimate frontier". I'm not so sure that there won't be something beyond online, two-dimensional video in the next 100 years, but … In the piece Shenk tells us, "...factors are converging for us to accelerate towards a more visual web. Broadband penetration is now more than 80 percent amongst regular internet users and growing steadily. Meanwhile, online media companies are increasingly welcoming adventurous creative ideas and formats to more effectively advertise to €”and monetize  €”their growing audiences."

    He goes on to say, "Imagery is accelerating as the shorthand for communicating messages and conveying meaning."

    I couldn't agree more, in general. That's why INDIUM CORPORATION is producing more and more video (ads, product training, etc.).

    That said, tecchies still seek data, numbers, and other, non-image information. We need to take care not to walk away from CONTENT. At the same time, we need to create meaningful CONTENT in video format where possible.