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An Interesting Perspective on B2B Marcom

just ran across what appears to be a very interesting, and potentially valuable, blog – if you dig B2B Marcom that is.

Marcom Broadband NewsWireappears to have been started inMay of 2007byKristin Gabriel.

Her posting titles say it all for me:

*The Value of Podcasts

*The Art of Article Submissions

*Pay-Per-Click versusSEOand Social Media Marketing

*Keyword Analysis – The First Step inSEO

… and more

She is focused (specializing) primarily inSEO, and being found online. This is a critical part of any and every B2B Marcom program. I hope to learn more from Kristen in the near future.

Image: screen grab from Marcom Broadband NewsWire blog.