We've GOTto be REAL in B2BMarcom if we are to earn our target audience's respect.
So, a colleague who knows I LOVE Marcom emailed and said,"I just called Best Buy 1-888-237-8289 and, interestingly, the CEO is the initial greeter!"
Icalled and, sure enough,Brian Dunnpersonally thanked me for calling. He didn't make a big deal about it. He didn't make ANYdeal about it except to identify himself. He immediately got right down to business (which is why most people call) and was done. What a great move.
THAT is authentic and human branding. Kudos to Brian.
Call and experience it. Then tell me what you think. THANKS!
