Can you imagine me on an EMS007 video, or walking the halls of SMTAI wearing this tattoo?
According to an e-newsletter that I just received from WOMMA.org:
Billboards, magazines, television-there's no shortage of advertising options in the marketing toolkit. But what about bald heads? Air New Zealand is launching an innovative new campaign. It will hold a casting call to select 30 adults (18+) to serve as walking billboards for 10 days. The selected billboards will have their heads shaved and branded with a temporary henna tattoo. The tattoo will be visible for approximately 10 days (with one reapplication after five days) and read "Need a change? Head down to New Zealand. www.airnewzealand.com". The message reflects Air New Zealand's current "Depart a Californian. Return a Kiwi." advertising campaign communicating the potential for a life-change.
As a "bald head", I'm not so sure that this would work in our B2B Marcom advertising arena.
What do you think?