Indium Blog

Be Uncle Drew!

  • B2B Marcom

  • Have you ever entered into a situation and felt like everyone knew what was going on - except you? Or, worse yet, ever been in that situation and NEVER knew that everyone except you was in the know?

    Conversely, have you ever been on the inside track? Ever been the person who knew exactly what was happening, even when no one else did?

    We all know which situation feels better, and where we are more powerful.

    Check this famous Pepsi MAX promotional video featuring "Uncle Drew", then read on.

    SPOILER ALERT: I'm going to clue you in. "Uncle Drew" is not a 60-year old man. He is actually the 2011-2012 NBA Rookie Of The Year Kyrie Irving. And he is one of the very few people in this video who know what is actually occurring. Needless to say, Kyrie enjoys a tremendous advantage during this event.