So, a colleague who knows I LOVE Marcom emailed and said, "I just called Best Buy 1-888-237-8289 and, interestingly, the CEO is the initial greeter!"
I called and, sure enough, Brian Dunn personally thanked me for calling. He didn't make a big deal about it. He didn't make ANY deal about it except to identify himself. He immediately got right down to business (which is why most people call) and was done. What a great move.
THAT is authentic and human branding. Kudos to Brian.
Call and experience it. Then tell me what you think. THANKS!