Indium Blog

BtoB Social Media Target Audience: Hunters or Farmers?

  • B2B Marcom

  • Seth Godin has authored ANOTHER excellent post (when HASN'T HE?), titled, "Hunters and Farmers."  In it he posits that some people are "hunters" while others are "farmers." Each is good, valuable, and desired - but they are different from each other in important ways.

    As business to business marcom practitioners, we are warned, in the post, to know which type of person we are targeting in our efforts. The wants, needs, and styles of each type of person is critical to the way they perceive input, and act on it (or don't).

    Give it a read. It makes very good sense to me - hope it helps you.

    HunterMila Zinkova
    Farm: Frank Vincentz