According toCNN's website,"Natural Selection FoodsLLCrecalled its packaged spinach throughout the United States, Canada and Mexico as a precaution after federal health officials said some of those hospitalized reported eating brands of prepackaged spinach distributed by the company."
For Natural Selection Foods,LLC(NSF), this is an unadulterated media crisis (not to mention the human/health implications). All Marcom professionals, not just usB2Bpeople, are watching with great interest.
Personally, I am interested in howNSFwill manage this crisis in theirB2Barena. In other words, how they will support and retain their business customers (the companies who hireNSFto private label for them)? Companies such as Dole are included in the mix.Dole seems to have done a good job of stepping forward. They spoke openly about the issue, supported the voluntary recall, and gave instructions to their customers as to what they might consider doing next. Interestingly, Dole wisely and smoothly distanced themselves fromNSFby using terms such as,"Dole has no ownership or other economic interest in Natural Selection Foods."and"The Natural Selection Foods recall and theU.S.Food and Drug Administration (FDA) statement do not impact any Dole products other than …".
Other business customers ofNSF(and its parent company, Earthbound Farms) are listed in a press release posted on theEarthbound Farms website. I would love to know howNSFandEBFarms are managing theirB2Brelationships – and will continue exploring theirB2BMarcom activities where possible.
