Historically, B2BMarcom in the electronics manufacturing arena hasinvolved professional Marketing Communications (Marcom)staff inserting themselves between the techies of a supplier company and the techies of the consumer companies.
Iguess we thought that, by "changing" one set of engineers we could make them more appealing to the other set of engineers. Problem is, engineers LIKE engineers!That's why they ARE engineers! We need to get out from the middle and let engineers work directly with each other if we want things to move quickly and efficiently.
That said, Marcom DOES have a role. See and hear my thoughts on this issue in the weeklyTHEGOLDRECORD, conducted by EMS007's Steve Gold.
Let me know what you think.
