Indium Blog

Leapfrog Yourself in B2B Marcom

  • B2B Marcom

  • Congratulations B2B Marcom leaders! You had a great 2011, filled with many achievements. You are now preparing to settle into 2012 and enjoy the fruits of your labors. Not so fast!

    I posted it before, and I'll post it again, "We expect that the competition will react to our market entry, and we want to leapfrog ourselves before they do."

    Yes, you may have done some great work in 2011, but, if you're any good at all, your competition has been studying you. They're trying to hold you down, or they're trying to catch up and surpass you. Either way, try surprising them by moving way faster than expected. Make your jump, then make another big jump.

    After all, you're in it to win it, right?