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What Application Engineers Discuss in Their Free Time
We have a feeling that a superhero made out of indium would look a little like this
What Does Your Presentation Look Like? Try A Word Cloud
Wordle Word Cloud for Rick Short's B2B Marcom Blog A Wordle Word Cloud of this posting Wordleoffers a neat and free tool that helps you see what your communications look like (in one unique way).
Considering A Social Media Release? Think “FINDABILITY”.
According toa report from SocialMediaRelease.org, "To stay competitive in the tech industry today you have to be: • Findable • Believable • Credible • Prove Value …
Indium Foil – a Thermal Interface Material
Indium Foil used as a thermal interface can easily be handled with pick and place tools. Never worked with indium foil and wondering, "What's all the hype about?" In many ways, indium
Best Known Methods for Solder
When I was a kid I had a Rubik’s Cube. My friends had these puzzles as well. I never figured mine out, and from the examples I saw of friends cubes – they never got it right
Hand Soldering Tip Temperatures
How hot are you setting your solder iron for hand soldering using solder wire or preforms? If you are cranking up the solder iron temperature because you have transitioned to lead-free solders, think
Engineers Design for More Power
Working with a male-dominated team of engineers, I hear my fair share of guy talk. As would be expected from this group, many of their conversations are about their cars –how fast, how much
Halogen-Free Flux Trends
Halogen-free materials are gaining popularity in a market that will remain halogen dominated in the near future. Fluxes and other materials that contain <900ppm Cl and <900ppm Br account for an
Rules of Thumb: Junction Temperature Impact
Extend the life of a device by reducing junction temperature love rules of thumb. They keep my life simple and my mind unscattered of all the exact figures I calculate on a daily
Sounds Like It’s Time To Profile
Typical profile for Pb-free sphere mounting for BGA assembly, adjusted using a commercial profiling tool. As a musician, I understand how important it is to find the perfect sound. When you record
Economy’s Affect on Marketing Budgets
According to MarketingSherpa's MarketingYak podcast: Stefan Tornquist, Research Director, MarketingSherpa, talks about some of the profound shifts in spending that show up in a September 2009
Accelerated Life Testing of Indium Thermal Interface Materials
JEDEC standards for the semiconductor industry include practical test methods for accelerated life testing of indium thermal interface materials Accelerated life testing is a necessary part of
Wisdom in B2B Marcom: Be An Explorer
I enjoyed this quote in today'sAmerican Marketing Associatione-letter: "Knowledge comes by taking things apart: analysis. But wisdom comes by putting things together." –John A.
Indium Bonding and Indium Cold Welding
In recent days, one of my fellow applications engineers, Jim Hisert posted a blog on his semiconductor website about indium bonding and indium cold welding. This is a topic that comes up often both
Indium Bonding and Indium Cold Welding
The term “indium bonding” refers to attaching two surfaces with the very unique element indium (In). Indium is one of the few elements used in lower temperature solders, and out of those
IWLPC 2008 – WLP Metrology
If you end up at the 2008 International Wafer-Level Packaging Conference, make sure you check out the presentation for “Metrology in Wafer-Level Microsphere Processes”. You’ll learn
B2B Marcom in Social Media … or … Social Media in B2B Marcom
A few of my colleagues and I have been kicking around social media tools and how they relate to our business to business marcom
IWLPC 2008 – WLP Tools
This stencil/screen design was carried out by Jeff Schake of DEK International. Sorry for the blurry detail – it references the aperture design for each pattern across the tool. During the
Punctuation Is Critical In B2B Marcom
Knowing that I am a stickler for proper punctuation, a colleague shared with me a link toNationalPunctuationDay.com. How fortunate that the message arrived on National Punctuation Day! I like this
A Challenge of 01005 Passive Assembly
Folks, Last week Indium Corp held its annual Technology Summit. There were many excellent technical presentations. Chris Anglin's brought out some information I would like to share with you. In
Substrate Cleaning for Good Solderability-Solder Fluxes and Alternatives
To ensure high quality, reliable solder connections, for most devices it is a requirement to have very clean
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